It is essential to track every single visit to your site, what visitors did on your site, why they left your site and how they interacted with your site. This information feeds back into your overall internet marketing strategy to allow you to make the changes necessary to improve the number of conversions (enquiries, purchases, downloads etc.).
Google Analytics is our tool of choice. If set-up correctly it will provide all the relevant information necessary to enable ourselves, or you to optimise overall online performance and start to achieve your desired goals. Quite simply, without data, the online marketing process is incomplete as this data feeds back into every aspect of a complete online marketing strategy.
GTM is an easy and efficient way of implementing snippets of code for your website instantly with version control. Essentially this means that your website will not be at risk from the accidental removal of essential code. Google Tag Manager (GTM) allows us to add the following services and functions to your website without the need of a developer:
Google Analytics & AdWords
Funnel & Event Tracking
Furthermore, Google Tag Manager allows you to easily create or manage users, with the ability to test and debug snippets of code before going live with a version.
Many of our clients use our Google tag management skills in conjunction with Google Analytics; together providing insight into user interactions and behaviour.
Passion Digital can set up and install Google Tag Manager for WordPress websites or any other platform. We have Google Tag Manager and Analytics Consultants who can provide on-site training and step-by-step guides which will aid you in using this increasingly valuable free tool.
CRO is essentially the art of increasing the amount of conversions through your website without increasing the amount of traffic coming to your website. There’s no point in driving vast amounts of visitors to your website and using up valuable resources if none of these visitors are doing what you want them to on your site.
Passion Digital can help optimise your site to achieve the highest level of conversions. Through our experience, standard CRO techniques, A|B testing and various other methods such as experimenting with site layout, colour and journey paths until we determine which combination of the above produce the highest conversion rate.
In the world of CRO, changes that seem minor or insignificant and can effect conversion rates by small percentages can make a huge difference to the profitability of that company. Simple things like the location of your ‘Buy Now’ or ‘Contact Us’ buttons, really do matter! We can tell you where would be best and show you the increased performance as a result.
SEO & PR
SEO for Start-ups
Search Engine Optimisation (SEO) is the process of improving the visibility of your site in Google’s search results, putting you at the forefront of your target audience. It is an important part of any digital marketing strategy.
As an SEO agency we are can help you with technical expertise such as the creation and implementation of schema code, as well as award-winning off-page link building tactics supported by in house writers and editors. We work in tandem with you to deliver a bespoke, tailored service, helping you rank highly for search queries you want to rank for.
Keyword research backed with search trend analysis
Full site audits
Creative content creation Outreach Full monthly reports detailing successes and actions moving forward and analysis of results
PPC is a highly cost effective method of advertising on both search engines and websites. You only ever pay when a user clicks on your ad, and you control how much you pay for each click. You decide how much budget to allocate per day, week or month.
There are many PPC platforms available, but the most popular is Google AdWords. Adwords is segmented into: search, display, remarketing, and YouTube.
Search refers to sponsored results that appear at the top of the Google listings when you run a search query. Display refers to textual or graphical advertisements placed on 3rd party webpages. Remarketing allows you to target your advertising to people that have visited your site already, allowing you to convert window shoppers into customers. There are also various forms of advertising available through YouTube such as In-Stream and In-Display. All of these channels operate on the same pay-per-click model.
It’s not just Google that offer PPC advertising – Yahoo& Bing, LinkedIn, Facebook, and Twitter all offer pay-per-click advertising. Passion Digital manage campaigns across all these platforms. App Advertising | Pay Per Install
Display Advertising Google Shopping PPC Audit Start-Up PPC Charity PPC (Google Grants) Paid Search Advertising Multilingual PPC Remarketing YouTube TrueView Advertising
Still one of the best ways to market is building an email marketing list and using that list to market your products (physical or services). It can be used to keep in contact with your customers helping maintain your presence with existing customers or get you in front of new customers. It can be a precise bit of marketing getting people to know a certain product or service you offer
Get them talking about you
Content marketing is a term coined relatively recently which is used to represent any marketing functions which involve the creation and sharing of content, with a view to satisfying business objectives. How you present this content usually depends on what you’re trying to achieve. Formats can take anything from beautiful interactive microsites, engaging videos, fun games and quizzes over to informative blogs and infographics. We are experts in content creation that complements the online habits of your target audience. You can even view some of our most recent creative content campaign examples. One important differentiation between content marketing and other more traditional elements of the marketing mix is that content marketing is not focused on selling. Creating valuable content inspires trust and brand loyalty. Passion Digital employs a content marketing strategy to add value to your business in a variety of ways, but ultimately we tailor it to your goals: Brand Awareness – The impact content marketing can have on brand awareness and digital reach when executed properly shouldn’t be underestimated. In recent years, an increasing number of brands are becoming publishers and thought leaders. One of the main reasons is because it helps them engage with their customers. Well-planned content campaigns inspired by data and creativity alongside an understanding of stories that inspire can easily generate the benefit of brand awareness. The best part? This can happen while working towards more specific KPIs, whether they relate to SEO, social media and conversion related goals. SEO – User-friendly, fresh and relevant content is necessary to perform well in the search engines. Content marketing can be used to target specific long-tail search terms whilst also improving the overall relevance of your website. Links – Compelling content will always attract editorial links. Knowing what content your readers are interested in is vital for organic link building. If on top of that your content can provide value to a journalist, your outreach strategy is just right. Social Media Community Growth – Many businesses discover that one of the most common problems they face during their social media marketing is that they do not know what to write and/or share. With a predefined content calendar and a content marketing strategy in place, the task of social media marketing becomes much easier. Relationships – Content marketing is a great way to develop relationships with industry leaders operating within your space, just as it’s a great tool for building long-term relationships with your potential clients. Top people appreciate top content! Conversions – Consumers go through several stages between becoming aware of a service and converting into paying customers. In terms of creating content, these stages can be loosely categorised into Early, Mid and Late buyer readiness stages. Each of these stages can be catered for using different types of content marketing, increasing overall conversions.
We tell someone. Someone tells everyone.
If a tree falls in a forest and no one is around to hear it, does it make a sound?
If you create remarkable content and nobody is there to see it, does it still make an impact? We don’t think so!
We specialise in tailored outreach and digital PR of content in a way that can inspire stories. By providing value to targeted influencers, your content will reach the right audience via blogs and publications they love. The result? An increase in traffic, brand awareness, authoritative backlinks, social engagement and much more. We will adapt our distribution strategy to each of your individual KPIs. Content creation Ideas that inspire stories
Following an in-depth analysis of your goals, competitors and target audience, we come up with creative content ideas using the content formats most convenient for your existing and potential customers. Whichever format you choose, we will work with you to find the best angle, tone of voice and style. Blog Articles
Curated Story Hubs
Microsites (native and external)
Our team of eloquent copywriters, creative minds, highly skilled developers and talented designers can help you reach your goals with original ideas employing a variety of content formats.